Going Live - Linking to the ExpoGenie Sign Up Form

SOP: Publish and Control Access to the Exhibitor Sign-Up Flow

Objective

This SOP explains how to launch the exhibitor sign-up flow by publishing the unique sign-up link on your event website and marketing channels. It also covers how to close or disable registration when needed to control access.

Key Steps

1. Locate the exhibitor sign-up link in Event Setup 0:27

• Open the event portal and navigate to Event Setup.

• Find the Sign Up Link at the top of the page.

• Confirm that the portal has generated a unique exhibitor sign-up URL for the event.

• Copy the link so it can be used on your website and in marketing materials.

2. Publish the sign-up link on your event website and campaigns 0:44

• Add a clear call-to-action on the event page, such as: 

  • Exhibit Now

  • Sponsor Sign Up

• Create a button or hyperlink for that call-to-action.

• Link the button to the copied exhibitor sign-up URL from Event Setup.

• Share the same link in email marketing campaigns and other promotional channels as needed.

3. Confirm the event is live once the link is distributed 1:06

• Once the sign-up link is published on your website or sent through email, the event is considered live.

• Test the link to ensure it opens the correct exhibitor sign-up flow.

• Verify that users can access the registration experience as intended.

4. Disable or close registration when needed 1:16

• If registration should no longer be available, go to Event Setup and open the Registration Flow step.

• Disable the registration flow if you want to prevent new sign-ups.

• If applicable, toggle Paid Registration off as part of closing registration.

• Confirm that the public link now shows registration closed or a blank page, depending on the setup.

5. Manage launch and closure timing intentionally 1:46

• Use the exhibitor sign-up link only when you are ready for attendees/exhibitors to begin registering.

• Keep registration disabled until the launch date if you need to control timing.

• Re-enable the flow only when you are prepared to accept sign-ups again.

Cautionary Notes

• Do not publish the sign-up link before you are ready to accept registrations.

• If the registration flow is disabled, users who click the link may see a closed message or blank page.

• Make sure the button or campaign link points to the correct unique URL for the event.

• If paid registration is not intended, verify that it is toggled off before launch.

Tips for Efficiency

• Save the exhibitor sign-up URL in a shared document for quick access.

• Use consistent CTA wording across your website and email campaigns.

• Test the link in an incognito/private browser window before announcing it publicly.

• If you plan to close registration later, prepare the disable step in advance so it can be executed quickly.

Link to Loom

https://loom.com/share/afcb4791c1cb410bad02cc111f86324e